"Marketing that truly connects is the one focused on people."
My name is Abraham Efraín Mardini Aranda, born on April 1, 2005, in Lima, Peru. I am currently pursuing a degree in Advertising at the Pontificia Universidad Católica del Perú (PUCP), the top-ranked university in the country. In the near future, I aspire to work at leading agencies such as Fahrenheit DDB or McCann, as well as innovative tech companies like Niantic, Sony, Samsung, and Xiaomi. This website will be regularly updated as I develop new projects, so stay tuned!
Happy Clients. With the upcoming launch of my agency alongside my partner, we look forward to seeing this number increase soon.
Projects. Some created for competitions, but most developed as university work.
Years of experience. All gained through university projects, course-related literature, external courses, seminars, volunteer work, and competitions.
Awards. There’s a first time for everything.
Skills
I look forward to further enhancing and developing my skills in 2026.
Resume
A concise overview of my present professional formation.
Sumary
Abraham Mardini
Creative and detail-oriented Advertising student with experience in market research, data analysis, marketing strategy development, media planning, and creating innovative communication campaign concepts. Focused on maximizing impact while ensuring all strategies align with brand identity in the marketing field.
- Barranco, Lima, Perú
- +51 995 902 668
- abrahammardini2005@gmail.com
Education
Advanced Level & English
2014 - 2022
Asociación Cultural Peruano Británica
Within this context, my annual goal is to obtain a certificate awarded through the International English Language Testing System (IELTS).
Undergraduate Student & Advertising
2022 - Present
Pontificia Universidad Católica del Perú, San Miguel, Lima, Perú
With a weighted GPA of 8/10, ranked among the top five of my class, and achieving 3 out of 4 first-place positions last semester, I maintain a strong academic performance. In the 2026-1 term, I will be between my eighth and ninth semester. While my main focus is gaining real-world project experience, I consider it essential to solidify my academic foundations to deliver high-quality projects in the future.
Leadership & Activities
Media-Lab & Scholarship Recipient
January - March, 2024
Pontificia Universidad Católica del Perú, San Miguel, Lima, Perú
- Recipient of a full merit-based scholarship (valued at S/ 3,600) awarded to high-performing students of the Faculty of Communication Sciences and Arts
- Completed training courses in Data Extraction and Processing, Data Storytelling and Visualization, and Digital Consumer Segmentation
World Athletics U20 Championships Lima 24 & English Translation Volunteer
August, 2024
Villa Deportiva Nacional, San Luis, Lima, Perú
- Responsible for serving as a communication liaison between athletes, coaches, and the international logistics team, as well as providing strategic guidance to foreign delegations within the sports venue
- In charge of communicating relevant event updates to various international representatives
Asociación Psicológica Psicozendas & Community Management Volunteer
September, 2024 - February, 2025
Pontificia Universidad Católica del Perú, San Miguel, Lima, Perú
- Responsible for the detailed planning of content schedules
- Content writing and editing for publication across digital media
Asociación Educatibus & Growth, Sales & Marketing Committee Volunteer
March - November, 2025
Pontificia Universidad Católica del Perú, San Miguel, Lima, Perú
- Responsible for designing visual assets shared on the organization’s LinkedIn platform
- Assistant Copywriter in charge of writing descriptions for posts
Arca Continental Lindley | Acelera Fest & Outstanding Communications Student Invited by PUCP
May, 2025
Pucusana, Lima, Perú
- Selected from the top third of PUCP students to participate in an event bringing together various universities nationwide to provide pre-professional internship opportunities
- Participated in a guided tour of the Pucusana Plant and attended a professional talk focused on curriculum development
Arca Continental Lindley | Desafío Fury & Finalist Team & Invited to Exclusive Full Day
November, 2025
La Molina, Lima, Perú
- Competition focused on developing a shopper-focused advertising activation in supermarkets, emphasizing innovation and impact on KPIs such as incidence, volume, and market share
- Our proposal was selected among the top 20 out of hundreds of teams
- Developed the strategic creative route, assisted in mapping the shopper journey and estimating KPIs, supported the design of the experiential island and prototype development, and participated in mentoring, ideation, and final presentation sessions
Certificate
Portfolio
Explore my Behance profile for detailed insights into each project.
https://www.behance.net/abrahammardini
Contact
Abraham M.
Many more personal projects can be found on my social networks. See you there!
Barranco
Lima, Peru
abrahammardini2005@gmail.com
+51 995 902 668